Sunday, September 14, 2014

A520.5.3.RB - Forrester's Empowerment

The concepts discussed in both the article by Russ Forrester and in our text take differing approaches to empowering others.  There are several similarities and differences within the texts.  Some of the similarities discussed in both were related to the ideas of how to empower workers.  The differences were found in the reasons for empowering them and the affects that empowering can have on the individual. 

We discussed this week in our class discussion examples of delegation and how that can aid in developing empowerment amongst others.  I think this brings up an important topic that both Forrester and Whetten & Cameron discuss, which is letting go of control.  Forrester notes that in order for empowerment to actually work and be beneficial, there are several points that needed to be confirmed.  One of the points discussed is to understand that a shift in power will happen and that some control will be lost when attempting to empower others.  Being able to recognize this and accept it is part delegating authority responsibility, and trust amongst each other.  Whetton and Cameron both note that giving people more responsibility, while providing all necessary information and resources can help build confidence, trust, and empowerment.  While Forrester agrees that all of these characteristics are needed to support empowerment, Forrester points out that it needs to be individualized and specific to each person and area.  Changing one section of a company will not make any dramatic differences in empowerment, and may even cause a negative reaction.  Forrester mentions that you cannot create a false sense of empowerment – you have to actually give up power to others. 

My previous job did exactly what Forrester mentioned not to do, which was plaster “meaningful” slogans and ideals up on walls and send out emails reinforcing our abilities.  They would do this after large lay offs.  Instead of addressing the problems and being truthful, as both Whetton/Cameron and Forrester mention, my previous job would just try and cover it up and ignore the issues while instilling a false sense of security in us.  This in turn, created a hostile working environment that was filled with negativity.

A better option for situations like that would be to incorporate the ideas discussed in both texts, which in turn will actually instill real power and trust in each other.  Whetton and Cameron note that there are 9 methods for fostering empowerment.  They include “articulating a clear vision and set of goals, fostering personal mastery experiences, modeling, providing support, creating emotional arousal, providing necessary information and resources, connecting to outcomes, and creating confidence.” (Whetton & Cameron, 2011)  Forrester notes some very similar methods of reaching empowerment as well, stating that managers need to “invest in building their knowledge, expand access and control, extend personal discretion, and let them be more connected to customers.”  (Forrester, 2000)  Both texts discuss similar methods of creating empowerment. 
I find that providing employees with adequate knowledge and confidence, allowing them to make decisions (extending discretion), and connecting to outcomes are adequate methods of giving real power to others.  These methods let go of control, which in turn help build trust and confidence, and also address personal motivation and individualized empowerment. 

References
Forrester, R. (2000). Empowerment: Rejuvenating a potent idea.. Academy of Management Executive, 14(3), 67-80. Retrieved September 13, 2014, from the JSTOR database.

Whetten, D. A., & Cameron, K. S. (2011). Developing management skills (8th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

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