Thursday, September 10, 2015

A630.5.4.RB - NASA Culture Change

NASA Administrator Sean O’Keefe addressed NASA employees about a plan to bring about proposed changes to NASA’s culture after seeing the results from research conducted on the organizational culture at NASA and it’s potential effects and consequences.  After seeing the results, I think this meeting was held because O’Keefe recognized that there was a pretty large gap in communication and personal connections between upper and senior management and the employees at NASA.  Much of the research showed that upward communication was one of the biggest issues cited within the organization, which in turn, caused a lack of trust and feeling of self-worth within the NASA organization.  (NASA Facts, 2003)
While his thought process was in the right place, the type of change that needs to happen within the organization is better off seen, than heard.  Looking at the audience throughout the video highlighted a look that I am very familiar with, especially in a corporate environment.  At my previous job, I worked at a company that struggled in a similar way with upward communication and respect amongst employees.  I felt like we went through these types of meetings time after time and never really saw any changes.  After awhile, it began to make the situation worse because it felt like our thoughts were clearly expressed and obviously understood by upper management based on the meetings, yet they never came to fruition making it difficult to believe these types of meetings.  The audience in this meeting was no different than what I have experienced.  What makes O’Keefe difficult to believe is not necessarily his honest feelings toward the situation, but the knowledge that big changes need to happen which requiring a lot of self-reflecting for people not on stage with him.  He is one person, but it takes a whole organization to make the changes needed and sometimes it can be difficult to believe that those changes will happen on such a grand scale.  I don’t think anybody necessarily doubted his truthfulness within the speech, as he stated multiple times that he recognized that the change starts with him, hopefully showing a lot of character to the crowd that he is willing to learn and grow from this. I do think it will take action to really reinforce the validity of his speech to some in the audience however. 
The speech and discussion about the results would not be as relevant if NASA’s values were not brought up.  The values represent the ideal of the company culture and without placing a visual goal in mind for the audience and the company; the proposed plan would feel irrelevant.  Without NASA’s company values, there is no focus for the employees.  By reiterating the importance of these values, O’Keefe was working to establish a common ground for everyone to work within and work toward.  O’Keefe made sure to recognize the great things that the company has been doing to meet these values, while also highlighting areas that need work.  This was a great way to make the road to achieving cohesion easier to grasp.
While I am not a huge fan of the corporate meetings where discussions about what we are doing and what we can do to be better are the focus, I do recognize that there is a need for the company to connect with its’ employees and sometimes, when you are so far away from the connection, the easiest way to establish some sort of bond is through these types of meetings.  I also think the fact that NASA was in the wake of such an awful tragedy, it is important to remain a constant figure in the eyes of your employees – showing that you recognize that change needs to happen and that progress will be slow.  This, in some ways, at least keeps the conversation going whether negative or positive, and helps employees remember why they wanted to work there in the first place.  At my previous job, there was a campaign started to improve employee morale after recent layoffs and changes.  To most people it was a waste of money and time, but I noticed that every now and then, there was positivity and in the wake of a serious bump in the road for an organization, bringing about some sort of positive reflection, no matter how big, can make a big difference in the end. 

References

Brown, R. D, (2011). An experiential approach to organization development (Eighth edition.). Upper Saddle River, NJ: Prentice Hall.


NASA Facts. (2003, March). Columbia Accident Investigation Board Member Biographies. (Retrieved from http://www.nasa.gov/pdf/2196main_COL_caib_bios.pdf

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