Friday, December 4, 2015

A631.7.4.RB - Future of OD

As the world gets more technological and globalization continues to push more innovative and efficient strategies, the need to stay committed to the human relationship to innovation and creativity will be stronger than ever, which is why I think Organizational Development is a field of study that will continue to change with the times because it is a focus on human involvement and human factors.  I can’t prove this with any science, but I do believe that there is a level of human desire and need that seeks out structure built with ideas and needs for the people within the organization.  Whenever people idolize the future, I feel like everyone thinks of sleek cars and with everything computerized and overly efficient, but I don’t think that world will ever come to fruition because we still have a desire to have some role in the structure and culture that organizations provide.  We all want to be as efficient as possible, but I also think people want to be able to slow down and have the opportunity to learn something or share in a discussion. 
While all of that isn’t directly related to OD and managing change within organizations, I really think that the future of the organization is going to be even more so focused on the consumer and their needs and without an effective structure within an organization that is creative and innovative, the needs of the consumer will never fully be grasped.  Before answering the discussion post for this week about OD in our field, I may have had a different opinion about Organizational Development and its relevancy in the future of organizations, but now I feel very strongly about the need for a structural foundation in managing an organization.  There is no one solution for everyone company, but the basic elements of OD are relevant and have the ability to be flexible and molded to fit different needs for different companies.  OD has hung around through a lot of changes within the strategy and function of an organization and has continued to develop and rework itself to fit into the current needs.  With that said, for Organizational Development to remain relevant, it has to become relevant to the needs both current and future, of the organizations.  Today, businesses are facing extreme challenges in terms of globalization, efficiency, innovation, and competition.  Technology is now able to connect us and enhance our research abilities to see what the rest of the world is doing.  It is also making it more difficult for companies to recruit top talent, as everyone in the world has access to the pro’s and con’s of an organization and whether or not it would be the right fit for them.  In previous generations, it was normal for someone to stay at one company for the rest of their lives, but today it is very different. Employees are able to move around and harness experience at different companies to find the perfect fit for them.  A company needs to be able to meet these changing needs, while also establishing a foundation for what they stand for.  It’s important to change and be flexible, but organizations still need to stay true to their vision and goals that drive their culture and focus.  This is where and why I think OD will still be relevant in the future because organization’s will be facing a new problem within their structure, which is balancing their core values and cultural identity with the needs and desires of the future talent and consumer.  It is important that OD techniques and practices are continuing to develop and rework themselves to fit in with the new needs of organizations, or else the previous OD trend will be irrelevant.  As companies continue to reinvent themselves, OD practices need to do the same, so while maybe older OD techniques may be irrelevant, the purpose and need for OD within the building blocks of an organization are not.
The biggest area of interest for me in terms of the future of organizations and OD deals with people.  When I was recruited by Fruit, I quickly discovered that I was an anomaly.  Everyone I worked with was born and raised in the small town that Fruit of the Loom was built in and no one ever thought to leave.  Companies that refuse to change and meet the new demands will struggle to compete and will eventually reinvent themselves through transformational change strategies or will eventually become irrelevant to the consumer. Brown stated in the final chapter that the biggest impact OD intervention has on organizations is with human development and bottom line performance (2011).  I honestly do not see our world becoming one where machines and computers are our workers and people live leisurely lives.  I know that I need something to fill my time with; I desire knowledge and being challenged and I believe that there is a trait in all of us that craves some aspect of continuing are personal development, which is why there will always be a need to OD. Organizations may take different shapes structures, but the focus of OD human development is what will continue to keep the practice relevant and necessary.  Without a planned intervention for change that focuses on human development, organizations will struggle with recruiting top talent and retaining them, maintaining a focus on engaging and inspiring the employees, and developing an environment that continues to develop creativity and innovation. 
The discussion this week really swirled up ideas about creativity and innovation in the work place and just how important that will be to the future of success in an organization.  With the growing needs and challenges faced by a world that can instantly connect you with top talent, companies are now capable of creating and developing products that continue to top their competitor (Amabile & Khaire, 2008). This constant battle will only continue to encourage changes to happen within the organization, once again forcing companies to rethink and reshape the way they recruit, maintain, and encourage creativity and innovation within their employees.  The desire for employees to lead the way their company empowers them also has an affect on the potential need for OD interventions.  With the growing trend of virtual communication and team building, the diversity that comes with this will need a universal foundation to build it’s structure and focus off of and develop a strong “virtual” cultural.  The ideas are endless in regards to what the future of business and team work will look like, but one thing is certain and that is that companies now have the abilities to recruit a more diverse, creative, and innovative work force and the tools for harnessing the potential successfully lie in the ability for OD interventions to adapt and become applicable to the future trends, while still allowing organizations the ability and tools to continue to develop the potential in their employees (Fernandez-Araoz, 2014).

References

Amabile, T., & Khaire, M. (2008, October 1). Creativity and the Role of the Leader. Harvard Business Review.

Brown, D. (2011). An experiential approach to organization development (8th ed.). Upper Saddle River, N.J.: Prentice-Hall.


Fernandez-Araoz, C., & Bernstein, A. (2014, October 7). The Future of Talent Is Potential. Retrieved December 4th, 2015, from https://hbr.org/2014/07/the-future-of-talent-is-potential/

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